Morgan & Morgan, a personal injury law firm, has been recognized on Ad Age’s prestigious ‘Top Sports Marketing Campaigns of 2024’ for their partnership with the Pittsburgh Penguins.

The full list of all 12 campaigns, including Penguins and Morgan & Morgan’s activations, can be found here.

Kevin Acklin, President of Business Operations for the Penguins, expressed immense pride in receiving recognition from Ad Age for their collaboration with Morgan & Morgan. He credited this achievement to the diligent efforts and innovative thinking of their partnership sales and marketing teams, as well as their exceptional partner who played a crucial role in delivering unparalleled and captivating experiences for their devoted hockey fans.

Morgan & Morgan, being the designated Personal Injury Lawyers for the Pittsburgh Penguins, utilized various marketing channels such as billboards, television and radio ads, and in-arena digital signage to establish a strong brand connection in the initial year of their partnership. Additionally, they have exclusive ownership of the Penguins’ ‘Mic’d Up Moments’ on social media, a video series showcasing behind-the-scenes content featuring the Penguins players throughout the season.

One more creative in-season event is the Morgan & Morgan Gives You More Bench Experience. The winners each month get the chance to observe pre-game warmups from the Penguins’ bench and enjoy a glass seat Penguins ticket experience, bringing them closer to the action. This particular event received more than 5,000 entries, and it had a direct impact on the reputation of the law firm. According to Wakefield Research Partners, recall of Morgan & Morgan as the Penguins’ trusted injury attorneys increased to 71% from just 51% prior to the campaign. Additionally, there has been a significant 350% rise in fans choosing Morgan & Morgan as their top choice for injury attorneys, and a 300% increase in fans who are likely to use their services.

Ad Age is a global media brand that publishes news, analysis, and data on marketing and media.